Sioux Falls, SD, USA
Volunteer Chair
Alex Hey, PCAC
When Reset ADHD’s founder, Alex Hey (pronounced “hi”), was a child, he was fond of playing his family’s N64. Unfortunately, he was not as good at it as he would have liked. There were many occasions where defeat seemed imminent. Rather than accept defeat, Alex preferred to hit the reset button and start the whole game over. This is the strategy he brings to managing his own ADHD. Rather than admit defeat, he prefers to hit the reset button and start fresh. Alex was diagnosed with ADHD at the age of 20. This diagnosis explained two decades of underachievement and feeling misunderstood. In the wake of his diagnosis, he began a casual study of ADHD which, over the years, turned into a passion for learning about ADHD and finding all strategies that might help manage the symptoms of this frustrating condition. From July of 2017 until May of 2018, Alex dove into heavy research and writing which resulted in Catholicism and ADHD: Finding Holiness Despite Distractions, a book (available on Amazon) that helps Catholics with ADHD manage their symptoms and grow closer to God in the process. While working on this book, he had the opportunity to support one of his friends who was being tested for ADHD. Writing the book and supporting his friend helped him discover a passion for helping those with ADHD. This led him to pursue a career as an ADHD coach. Alex was trained by the ADD Coaching Academy, a training program for ADHD coaches that is accredited by the Professional Association of ADHD Coaches (PAAC) and the International Coach Federation (ICF). He is also a member of Children and Adults with Attention-Deficit/Hyperactivity Disorder (CHADD), Attention Deficit Disorder Association (ADDA), and the ADHD Coaches Organization (ACO). In 2019, Alex received the Professional Certified ADHD Coach credential from the Professional Association for ADHD Coaches.

Coaching Focus

Adult, Children/Teens, Organization, Time Management, Students, Creative Types



Coaching Method

Video Conference, Phone

Client Testimonial

“Working with Alex was completely life-changing for me. Before, I had felt so lost, scared, ashamed, and confused in all areas of my life. I was desperate to find out what I could do to “fix” it all — to “fix” me. Before, I had heard about and tried tools that “should have” been helpful to me, but I was still struggling. Alex met me at each coaching session with warmth and patience. He was a fantastically empathetic listener and, despite my nerves, put me so at ease. By helping me disprove the limiting, self-blaming messages I had internalized, he helped me understand and validate my struggles. He always encouraged that if one way didn’t work, we’d try another way. He met me exactly where I was at, and to have that support when I didn’t have it in my life otherwise? It’s…literally making me tear up thinking about it. That was how deeply I needed it, and how big the tide was that he helped me change. Every session started out with me being a little unsure about where to take it, and ended with me being positively floored by what Alex had shared. The resources, books, tools, and re-framings he posited to me were profundly healing and I actually made progress where I’d crashed and burned before. So many times he said “I read something recently…” and it clicked our current conversation into place SO hard. I was enriched and began to feel empowered in myself again. Alex was always growing his toolbox through attending the annual ADHD conference, continuing education, and working with his own coach. He shares his own journey on his blog, and seeing him lead by example heartens me even more. He truly has a heart for this and cares deeply. His enthusiasm and curious mind are contagious. On top of his expertise and caring, Alex himself is ambitious, hilarious, and his meme game is on point. My quality of life and sense of self-worth changed irrevocably for the better directly because of working with him. It remains one of the best things I’ve ever done for myself, and I sincerely wish that you will choose the same. You deserve it.”
– Erin